ABOUT YAPABOOK
Delivering the finest local businesses to the most premium and affluent households in your community — all year long.
WHO WE ARE
Yapabook is the Premium Local Guide — a beautifully produced online guide promoted to the most carefully curated premium and affluent households in the market. Inside, visitors discover a handpicked collection of local businesses in their community, presented in an elegant format and kept current all year long.
Founded on a simple belief — that local businesses deserve a premium platform to reach the right consumers — We are building a community by connecting great local businesses with premium and affluent consumers while organically reaching the rest of the market as well
The Yapabook team brings 40-years of marketing experience across broadcast, digital, social media, direct mail, and outdoor. Yapabook brings polish of a premium publication to a digital platform that is always on, always current, and when done right delivers a high ROAS.
Premium
Curated premium and affluent consumers reached year around
Community
Your business becomes part of a curated business community
Measurable
Results driven by organic business you see and our activity report
365 Days
Your ad is always on and working for you to deliver the best possible ROAS
WHAT MAKES YAPABOOK DIFFERENT
PREMIUM AND AFFLUENT AUDIENCE
Every ad in Yapabook is targeted towards consumers and households selected for their income, neighborhood, mail route and lifestyle profile. We use a proprietary, data-driven omnichannel marketing platform. By deploying advanced micro-targeting strategies, we capture high-net-worth consumers with surgical precision, while simultaneously driving organic spillover to maximize each brand's local visibility.
PREMIUM PRESENTATION
Every ad in Yapabook is professionally designed in a uniform guide format — the look of an upscale catalog, built for the screen. That visual quality is the first impression your brand makes before a single word is read or graphic is viewed.
ONLINE AND PRINT REACH
While every advertiser on our online guide will automatically gain from organic reach and thrive from the micro-targeting, another part of the omnichannel marketing strategy is that we also support Yapabook and it's advertisers by deploying a direct mail campaign on a regular schedule. This puts the Yapabook brand along with a listing of our advertisers in select households.
PREMIUM TRUST
Yapabook is a BBB Accredited Business with an A+ Rating. We have been delivering results for local businesses since our founding, and we stand behind every advertiser we feature.
WHAT DOES YAPA MEAN?
"A little something extra."
Yapa is a Peruvian Spanish word meaning a small gift given above and beyond — the equivalent of Louisiana's beloved lagniappe. It is that spirit of generosity, of going a little further, that drives everything we do at Yapabook.
For our advertisers, it means a premium platform that delivers more than they expect. For our readers, it means a beautifully curated guide that gives them something extra every visit. For the communities we serve, it means a resource that celebrates the finest local businesses — the ones that make a community worth living in.
That is the promise of Yapabook. A little something extra — Every month on every screen.