ABOUT YAPABOOK
Delivering the finest local businesses to the most discerning households in your community — four times a year.
WHO WE ARE
Yapabook is the Premium Local Guide — a beautifully produced quarterly publication delivered directly to 20,000 of the most carefully curated premium households in the market. Inside every edition, recipients discover a handpicked collection of local businesses in their community, presented in an elegant format designed to live in the home for a full 90 days.
Founded on a simple belief — that local businesses deserve a premium platform to reach the right consumers — Yapabook connects exceptional local brands with the households most likely to engage with them. We do not reach everyone. We reach the right ones.
The Yapabook team brings over 38 years of marketing experience across direct mail, broadcast, outdoor, digital, and social media. Of all the platforms we have worked with, direct mail consistently delivers the strongest return on investment, the highest trust rating, and the most lasting impression in the home. Yapabook is the premium expression of that channel.
20,000
Curated premium households reached every quarter in print
90 Days
Average shelf life
in the home per edition
4x
Per year – Summer, Fall, Winter and Spring
Print + Online
Every ad in the booklet
also lives online at yapabook.com
WHAT MAKES YAPABOOK DIFFERENT
PREMIUM AUDIENCE
Every copy of Yapabook is delivered to households specifically selected for their income level and neighborhood. We do not use broad geographic saturation. We use curated route selection to ensure your brand reaches households with the discretionary income to act on what they discover.
PREMIUM PRODUCT
Yapabook is printed on 9pt card stock — the same weight and quality used in upscale catalogs and luxury publications. It feels substantial in the hand because it is. That tactile quality signal is the first impression your brand makes before a single word is read.
PRINT AND ONLINE REACH
Every advertiser in Yapabook appears in both the print publication and our online guide at Yapabook.com — extending your brand's reach beyond the 20,000 print households to any consumer who discovers Yapabook online. One investment. Two powerful touchpoints. Dynamic QR codes connect consumers directly to your business from both platforms instantly.
PREMIUM TRUST
Yapabook is a BBB Accredited Business with an A+ Rating. We have been delivering results for local businesses since our founding, and we stand behind every edition we produce.
WHAT DOES YAPA MEAN?
"A little something extra."
Yapa is a Peruvian Spanish word meaning a small gift given above and beyond — the equivalent of Louisiana's beloved lagniappe. It is that spirit of generosity, of going a little further, that drives everything we do at Yapabook.
For our advertisers, it means a premium platform that delivers more than they expect. For our readers, it means a beautifully curated guide that gives them something extra every season. For the communities we serve, it means a resource that celebrates the finest local businesses — the ones that make a community worth living in.
That is the promise of Yapabook. A little something extra. Every quarter. In every home.
