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ADVERTISE IN YAPABOOK

WE CONNECT LOCAL BUSINESSES WITH CONSUMERS WHO HAVE DISCRETIONARY INCOME TO SPEND ON PRODUCTS AND SERVICES

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ARE YOU IN THE CONVERSATION WHEN CONSUMERS

ARE READY TO BUY?

20,000

Curated premium households reached every quarter in print    

90 Days

Average shelf life

in the home per edition

4x

Per year – Summer, Fall, Winter and Spring

Print + Online

Every ad in the booklet

also lives online at yapabook.com

Delivering the finest local businesses to the most discerning households in your community — four times a year.

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YOUR AUDIENCE​

Yapabook reaches households that matter most to your brand. Every copy is delivered to addresses specifically selected for their household income, neighborhood and mail route profile — ensuring your message lands in homes with the discretionary income and lifestyle to act on it.

 

These are not random households. They are curated. They are qualified. And they hold Yapabook in their hands four times a year — while your ad is also available to any consumer who finds Yapabook online

 

Your brand deserves an audience that is ready to engage. Yapabook delivers exactly that — in print and online.

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YOUR AD IN YAPABOOK​

Every advertiser in Yapabook receives a professionally designed full-color ad in a uniform premium format — consistent, elegant, and built to make your brand shine in print and online.

 

YOUR AD INCLUDES:

  • Full color premium ad on 9pt card stock — the same quality used in upscale catalogs

  • 50% lifestyle photography panel showcasing your business at its absolute best

  • 50% brand panel — your logo, messaging, and key information presented with elegance

  • Dedicated bottom rail — address, phone number, and your unique dynamic QR code

  • Dynamic QR code —  scan the code in the booklet to directly connect to your business and update your destination URL anytime during the quarter at no charge

  • Online presence — your ad also appears in our online guide at Yapabook.com, tap or click to connect directly with your business

  • Professional ad design included — you provide the content, we build the ad

 

Your ad sits alongside Lafayette's finest local businesses in a publication designed to be kept, referenced, and shared — in the home and online. Not discarded. Not ignored. Kept.

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PRINT AND ONLINE — ONE INVESTMENT​

Every advertiser in Yapabook receives both a premium print presence and a digital presence — for a single investment.

 

Your ad appears in the printed booklet delivered to 20,000 curated affluent households every quarter. That same ad also lives in our online guide at Yapabook.com — accessible to any consumer who discovers Yapabook digitally, whether they received the print edition or not. When a consumer taps or clicks your ad online, they are taken directly to wherever your QR code is directed — your website, a landing page, your social media, or any destination you choose.

 

One beautifully designed ad. Two powerful channels. An audience that finds you in their mailbox and on their screen.

WHY DIRECT MAIL STILL WINS​

In an era of crowded inboxes, skipped ads, and algorithm-driven feeds, direct mail does something no digital medium can — it lands physically in the home of a qualified household and stays there.

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THE RESEARCH IS UNAMBIGUOUS.

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WHY DIRECT MAIL

  • Approximately $37.5 billion was spent on direct mail in 2025 — making it the single largest traditional advertising medium

  • 90% of all direct mail is seen or read immediately upon receipt

  • 76% of consumers trust direct mail more than any other advertising medium

  • 85% of marketers agree delivers the best conversion rate of all channels they use

  • 84% of marketers agree direct mail delivers the highest ROI of all channels they use

  • 70% higher brand recall among consumers exposed to direct mail versus digital

  • 71% of people feel direct mail is more personal than digital advertising

  • 76% of consumers use a digital channel after engaging with direct mail

  • 45% more time spent engaging with direct mail than digital advertising

  • 37x more effective at generating responses than email marketing

  • Direct mail has the highest rate of success in new customer acquisition of any marketing channel

  • 89% of marketers have increased or maintained direct mail investment in the past year​

  • Websites receive a 163% lift in traffic when supported by direct mail

  • Direct mail recipients spend on the average 28% more money than non-recipients

  • Direct mail requires 21% less cognitive effort to process than digital — making it easier to understand and more memorable​

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Yapabook combines the proven power of direct mail with premium positioning, production quality, curated audience, and digital reach that elevate it above every other advertising option in the market.

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WHY YAPABOOK

There are many ways to reach consumers. Yapabook is not a generic advertising product. Here is what sets it apart:

  • Reach the right audience — 20,000 premium households curated by income and mail route

  • Build your brand with premium presentation alongside the finest local businesses

  • Connect consumers directly to your website or social media with a dynamic QR code — this QR code can be redirected to any destination at any time during the quarter​​

  • Build a loyal customer base with consistent quarterly presence in the home

  • Establish trust — your brand in a premium publication signals quality to every recipient 

  • 90-day shelf life — your brand stays in the home for the entire quarter, every quarter

  • Print and online presence — your ad lives in the booklet and online at yapabook.com 

  • Higher return of investment — direct mail consistently outperforms digital channels in ROI across every major marketing study

  • Your brand is in good company with several other local businesses which forms a local network

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PROVEN LOCAL TRUST — BBB ACCREDITED A+

Yapabook is a BBB Accredited Business with an A+ Rating. When you advertise with us, you are partnering with a locally trusted, professionally operated publication that stands behind its product and its advertisers.

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YOUR INVESTMENT

Yapabook offers two levels of placement — standard ad positions and premium specialty-page positions. Both deliver your brand to 20,000 curated premium households in print every quarter and to digital consumers through our online guide at Yapabook.com.

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STANDARD AD PLACEMENT​

A professionally designed full-color ad (4.875"x3.375) reaching 20,000 curated affluent households in print every quarter — plus digital presence in our online guide. Includes dynamic QR code and professional ad design.

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PREMIUM SPECIALTY PLACEMENT

A professionally designed full-color specialty ad placed in the highest-traffic positions in the publication — inside front cover (10"x4.5"), inside back cover on our entertainment page (10"x7" or Top Rail 10"x1.5"/Bottom Rail 6.5"x1.25") , or outside back cover (8.75"x6.25"). Limited availability. Maximum brand visibility in print and online every quarter.

 

Annual contracts are available for advertisers committed to a consistent year-round presence.

 

"Surprisingly accessible for the audience it delivers."

 

Contact us to discuss current availability, placement options, and rates. We would love to show you what Yapabook can do for your brand.

 

Only a limited number of ad positions available each quarter

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