ADVERTISE IN YAPABOOK
WE CONNECT LOCAL BUSINESSES WITH CONSUMERS WHO HAVE DISCRETIONARY INCOME TO SPEND ON PRODUCTS AND SERVICES
ARE YOU IN THE CONVERSATION WHEN CONSUMERS
ARE READY TO BUY?
Premium
Curated premium and affluent consumers reached year around
Community
Your business becomes part of a curated business community
Measurable
Results driven by organic business you see and our activity report
365 Days
Your ad is always on and working for your to deliver the best possible ROAS
Delivering the finest local businesses to the most premium and affluent households in your community — all year long.
YOUR AUDIENCE
Yapabook reaches households and consumers that matter most to your brand. — ensuring your message reaches consumers with the discretionary income and lifestyle to act on it. Every ad in Yapabook is targeted towards consumers and households selected for their income, neighborhood, mail route and lifestyle profile. We use a proprietary, data-driven omnichannel marketing platform. By deploying advanced micro-targeting strategies, we capture high-net-worth consumers with surgical precision, while simultaneously driving organic spillover to maximize each brand's local visibility.
These are not random clicks or taps. They are curated, qualified households, and your ad is also available to any consumer who finds Yapabook online
Your brand deserves an audience that is ready to engage. Yapabook delivers exactly that — online and supported by direct mail.
YOUR AD IN YAPABOOK
Every advertiser in Yapabook receives a professionally designed full-color ad in a uniform premium format — consistent, elegant, and built to make your brand shine online.
YOUR AD INCLUDES:
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50% lifestyle photography panel showcasing your business at its absolute best
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50% brand panel — your logo, messaging, and key information presented with elegance
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Dedicated bottom rail — address, phone number, and your unique dynamic click/tap to connect link
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Online Presence and Dynamic QR code/Link — Your ad lives online on the Premium Local Guide with active link
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Custom Landing Page — A custom landing page is provided that hosts links for the following; offers, maps, click to call, website back-link, photo, video, social profiles, etc.
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Professional ad design included — you provide the content, we build the ad
Your ad sits alongside Lafayette's finest local businesses in a digital publication designed to be referenced, and shared — Always on. Always current.
ONE AD — ALWAYS ON
Every advertiser in Yapabook receives a premium digital presence, promoted year-round to premium and affluent households and to any consumer who discovers Yapabook online.
When a consumer clicks or taps the ad card, they are taken directly to your website, landing page, social media, or any destination you choose. Show and Save — consumers redeem offers by showing it on their mobile phone. No printing, no clipping.
One beautifully designed ad and technology platform. An audience that finds you on their screen.
WHY YAPABOOK
There are many ways to reach consumers. Yapabook is not a generic advertising product. Here is what sets it apart:
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Reach the right audience — premium and affluent consumers/households in the market
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Build your brand with premium presentation alongside the finest local businesses
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Connect consumers directly to your website, landing page, social media with a dynamic QR code/link — the link can be redirected to any destination at any time
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Build a loyal customer base with consistent and year around presence
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Establish trust — your brand in a premium guide signals quality to every visitor
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Always on — your brand is live everyday 24/7 and 365 days a year
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Measurable results — Realize organic growth you can see, combined with our activity report
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Households and consumers we market too average (48-51) years old and has a median household income up to 34% above local market averages, but remember you connect with the rest of the market as well
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Your brand is in good company with several other local businesses which forms a local network
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Provides a great ROAS — barrier of entry is low and value is high compared to most other marketing options
WHY THE PREMIUM AND AFFLUENT CONSUMER
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According to the federal reserve, Americans aged 55 and older hold roughly three-quarters (73%) of all household wealth in the United States
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The peak spending velocity of this core group is Adults 45-64 and extends to affluent Adults 65-74
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They spend 2-times more than the average household on overall goods, and drive over 3-times more capital into premium lifestyle and luxury services
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The buyers behind big decisions like; remodeling, wealth management, estate planning, luxury automotive, medical care, and fine jewelry are all dependent on these households
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They create steady demand — Spending by high-income households keeps rising while middle-class and lower-income spending fell
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Trust drives decisions — Affluent buyers rely heavily on reputable publications and recommendations from people they trust
PROVEN LOCAL TRUST — BBB ACCREDITED A+
Yapabook is a BBB Accredited Business with an A+ Rating. When you advertise with us, you are partnering with a locally trusted, professionally operated publication that stands behind its product and its advertisers.
YOUR INVESTMENT
Yapabook offers one level of investment (rates upon request) — An ad card on the Premium Online Guide at Yapabook.com.
STANDARD AD PLACEMENT
A professionally designed full-color ad (4.875"x 3.625") for the Premium Online Guide — Includes custom landing page, dynamic QR code/link and professional ad design.
Contact us to discuss current availability, placement options, and rates. We would love to show you what Yapabook can do for your brand.