FREQUENTLY ASKED QUESTIONS

Everything you need to know about advertising in Yapabook. If you do not find the answer you are looking for, we would love to hear from you.

WHAT IS YAPABOOK?

Yapabook is the Premium Local Guide — a beautifully produced quarterly publication delivered directly to 20,000 carefully curated premium households. Each edition showcases a handpicked collection of the finest local businesses the community has to offer, presented in an elegant uniform format designed to live in the home for a full 90 days. Every advertiser also appears in our online guide at Yapabook.com — extending reach to consumers who discover Yapabook online.

WHAT DOES YAPA MEAN?

Yapa is a Peruvian Spanish word meaning a little something extra — a small gift given above and beyond, the equivalent of Louisiana's beloved lagniappe. It is that spirit of generosity and going a little further that drives everything we do at Yapabook.

HOW IS YAPABOOK DIFFERENT FROM OTHER DIRECT MAIL?

Several things set Yapabook apart from generic direct mail:

Curated audience — every copy delivered to households specifically selected by income, neighborhood, mail route, not broad geographic saturation
Publication quality — printed on 9pt premium card stock, designed to sit on a coffee table not be discarded
Uniform premium presentation — every ad follows a consistent elegant format so every brand is showcased at its best
Print and online reach — every ad appears in the printed booklet and in our online guide at Yapabook.com
Dynamic QR codes — each advertiser receives a unique QR code, updatable anytime during the quarter
BBB Accredited with an A+ Rating

IS YAPABOOK A COUPON BOOK?

No. Yapabook is a Premium Local Guide — a quarterly publication showcasing the finest local businesses in the market. It is designed as a trusted community resource that residents keep in their homes for the full quarter, not a coupon mailer. Advertisers are featured as premium local brands.

WHAT MARKETS DOES YAPABOOK SERVE?

Yapabook is currently published and distributed in Lafayette, Louisiana. We are curating the West St. Tammany market of Mandeville/Covington/Madisonville at this time for a November 2026 roll-out and actively looking to expand to additional markets.

HOW OFTEN DOES YAPABOOK MAIL?

Yapabook is published and mailed four times per year on a seasonal schedule:

Summer edition — May
Fall edition — August
Winter edition — November
Spring edition — February

Each edition is designed to remain relevant and useful in the home for the full quarter.

HOW MANY HOMES DOES YAPABOOK REACH?

Each edition of Yapabook is delivered to 20,000 carefully curated households. Every mail route has been specifically selected based on household income, neighborhood and mail route data to ensure your brand reaches the right audience. Your ad also appears in our online guide at Yapabook.com for additional reach beyond the print distribution.

HOW ARE THE BOOKLETS MAILED AND ROUTES SELECTED?

We use USPS Every Door Direct Mail as our delivery mechanism — but the route selection is anything but random. Every carrier route in our distribution is carefully chosen based on household income, neighborhood and geographic location. The result is a curated, qualified audience with less cost of a targeted mailing list and postage requirement.

HOW LONG DOES YAPABOOK STAY IN THE HOME?

Yapabook is designed for a 90-day shelf life — the full length of each quarter. The premium production quality, useful community content, and beautiful design are all intentional decisions that encourage recipients to keep the publication in their home throughout the season. Unlike a postcard or a flyer, Yapabook is a guide people refer back to frequently.

WHAT SIZE IS THE BOOKLET?

Yapabook is a 10.5" x 7.5" saddle-stitched booklet printed on 9pt premium card stock throughout. The larger format and premium paper weight give the publication a substantial, quality feel the moment it is picked up.

HOW MANY ADVERTISERS ARE IN EACH EDITION?

Each edition features 32 standard ad positions plus 3 premium positions — inside front cover, inside back cover, and outside back cover. Availability is limited by design to maintain the curated, premium feel of every edition.