FREQUENTLY ASKED QUESTIONS

WHAT IS YAPABOOK?​

Yapabook is the Premium Local Guide — a beautifully produced online guide promoted to carefully curated premium and affluent households. It showcases a handpicked collection of the finest local businesses the community has to offer, presented in an elegant uniform format and kept current all year long. We are building a community by connecting great local businesses with premium and affluent consumers, while organically reaching the rest of the market as well.

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WHAT DOES YAPA MEAN?

Yapa is a Peruvian Spanish word meaning a little something extra — a small gift given above and beyond, the equivalent of Louisiana's beloved lagniappe. It is that spirit of generosity and going a little further that drives everything we do at Yapabook.

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HOW IS YAPABOOK DIFFERENT FROM OTHER ADVERTISING?

Several things set Yapabook apart from generic advertising:

• Curated audience — promoted to households selected by income, neighborhood, mail route and lifestyle

• Premium quality — designed to look like an upscale guide, not a classified listing

• Uniform premium presentation — every ad follows a consistent elegant format so every brand is showcased at its best

• Alway on — every ad and landing page is live all year long on our online guide at Yapabook.com

• Dynamic QR code/link — each advertiser receives a unique QR code/link, updatable anytime

• BBB Accredited with an A+ Rating

 

IS YAPABOOK A COUPON BOOK?

No. Yapabook is a Premium Local Guide — an online guide showcasing the finest local businesses in the market. It is designed as a community resource and not strictly a coupon site. Advertisers are featured as premium local brands, however many of them do have offers, VIP incentives, complimentary consultations, etc., and may be redeemed using Show and Save.

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WHAT IS SHOW AND SAVE?

Most advertisers have a micro-landing page with their current offer, contact information, map and click-to-call. To use an offer, a consumer simply shows it on their mobile phone. That's Show and Save.

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WHAT MARKETS DOES YAPABOOK SERVE?

Yapabook is currently live in Lafayette, Louisiana. We now curating charter advertisers in the West St. Tammany market of  Mandeville/Covington/Madisonville, which will launch once its first group of advertisers are confirmed. We are also looking to expand to additional markets.

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HOW OFTEN IS YAPABOOK UPDATED?

Yapabook is live online 24/7 and 365 days per year, and promotion run continuously. Each advertiser may refresh their ad, landing page, and QR code/link destination at any time.

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WHO DOES YAPABOOK REACH?

Yapabook is specifically marketed and promoted to the premium and affluent consumer, while simultaneously reaching the rest of the market organically due to digital being visible to everyone. We reach consumers with the discretionary income to spend on products and services.

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HOW IS THE ONLINE GUIDE PROMOTED?

We use a proprietary data-driven omnichannel marketing platform which includes advanced micro-targeting strategies to capture households and consumers with surgical precision. We also use micro-targeted direct mail and outdoor to support our platform.

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HOW LONG DOES THE AD LIVE?

Your ad is live every day that you are an advertiser. Should you decide to leave with a 30-day notice, on the last day your ad will be taken down and all dynamic QR codes/links would be shut down.

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WHAT SIZE ARE THE AD CARDS?

The ad cards on the Premium Online Guide are 4.875" x 3.625". The landing page does not have a specific size. All ad design and landing page design is done by Yapabook.

 

HOW MANY ADVERTISERS ARE ON THE GUIDE?

Each market features a curated group of local businesses. We limit 2-3 advertisers per category, with the exception of restaurants and boutiques can be more.